THIS expands food-to-go range in Boots and WHSmith
Meat alternative brand THIS is expanding its food-to-go range, launching across the UK in Boots and extending its WHSmith offering, targeting commuters on the go at stores in town centres, train stations and airports.
THIS Isn't Chicken Korean-Style Noodle Salad and THIS Isn't Chicken & Bacon Pasta Salad will launch into Boots for the first time, as part of its Meal Deal on 10 July, and a THIS Isn't Chicken & Bacon Wrap and THIS Isn't Chicken & Bacon Pasta Salad launched into WHSmith on the 6 July.
Making their debut as part of the Boots Meal Deal, the THIS Isn't Chicken & Bacon Pasta Salad and THIS Isn't Chicken Korean-Style Noodle Salad will be launching in stores nationwide. The noodle salad which is first to market to Boots will feature the brand’s plant-based chicken pieces, while the pasta salad will also include bacon lardons. The pasta salad will feature a sun-dried tomato dressing and fresh spinach leaves. The noodle salad combines udon noodles, crunchy edamame and red cabbage with a Korean-style sauce with gochujang paste & lime.
The new meals join two existing popular sandwiches on the shelf; THIS Isn’t Chicken & Sweetcorn and THIS Isn’t Chicken & Stuffing, which were the brand’s first foray into food to go.
Andy Shovel, Co-founder and Co-CEO at THIS said: “Gone are the days when the best plant-based option was the hummus and roasted vegetable sandwich. Nothing against hummus but at THIS™ we don’t think people should compromise on their lunch options so if you want a delicious chicken and bacon wrap or salad, we’ve made it for you. We’re stoked to be growing our existing WHSmith range and we’re excited to be part of the iconic Boots meal deal.”
Nick Ingram, Buying Manager Food to Go, WHSmith Travel, added: “I’m really proud of the work the team have done to step change our meat free and plant-based offering twice in the last year across a number of brands and product areas. I’m delighted to have THIS as key Food To Go partners in this journey helping us to signpost the category for busy travel customers.”
Image: THIS
