New Vitamin & Protein Bar listings
Personalised nutrition brand Vitl’s range of Vitamin & Protein Bars will be stocked in selected WHSmith Travel and Spar retail stores nationwide from 1 July 2023.
Vitl’s Vitamin & Protein Bars are available in three flavours: Energy, Glow, and Focus. Each bar contains 14g of protein, is low in sugar, and packed with vitamins and nutrients like zinc and magnesium, to keep consumers energised and invigorated - all in just 143 calories. According to the company, the small and compact bars each contain a different combination of vitamins, with each flavour purposefully designed to support a person’s wellbeing and health goals.
Charles Stiles, Retail Lead at Vitl said: “We are proud to be launching our range of Vitamin & Protein Bars into convenience retailers this summer. We have seen a boom in the expansion of the healthy snacking category over recent years, and
believe Vitl bars will drive incremental sales to the fixture by recruiting shoppers seeking different functional health benefits in their snack offer, but not willing to compromise on indulgent taste.”
Image: Vitl
