PureCircle CEO talks health, sugar reduction and the ‘next gen’ stevia leaf

PureCircle extracts stevia from the leaf. © iStock/zeleno

Over the next three years, PureCircle is rolling out the “next generation” of stevia leaf that, it says, represents an even more effective sugar replacement. The investment supports the company’s drive to strengthen its product mix and move away from commodity ingredients. FoodNavigator speaks to PureCircle CEO Magomet Malsagov to learn more.

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