German start-up Smuus mixes food, politics & tongue-in-cheek marketing

© Smuus

German start-up Smuus has an original concept with its fruit and vegetable smoothies for yoghurts, desserts, bread, meat and cheese. But the campaign for its peach-flavoured product, which promises to donate 10% of profits to charities fighting the policies of (peach-coloured) Donald Trump, could be even more original.

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GSK plans to sell the Horlicks brand in the UK; India and South East Asia are unaffected

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