Convenience is king
“Looking ahead, soup makers must continue to invest in product formats that address consumers’ snacking and on-the-go lifestyles, as well as their evolving convenience-driven shopping habits,” said Witham.
A good example of innovative convenient packaging that delivers more than just single-serving portions is Campbell's Soup on the Go range, she added.
“[It] comes in microwavable, sippable heat-and-go cups for convenient on-the-go consumption.”