Case Study
New Report: Reduce the Sugar, Sweeten the Label
Knowing 8/10 EU consumers avoid or limit sugar in their diets is just the start.
ADM’s holistic approach to sugar reduction offers both the in-depth consumer insights and the innovation to meet consumer demands and formulation challenges.
Our unparalleled toolbox doesn't simply reduce sugars. It can Replace, Rebalance and Rebuild™ the structural integrity lost to ensure sweet success.
Download our report, which analyzes the decision-making process of EU Adults when choosing new products.