New Pure Dairy campaign raises the bar for dairy ingredients

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Arla Foods Ingredients has launched a new campaign called ‘Pure Dairy’ to highlight how its range of Nutrilac® dairy ingredients satisfies growing consumer demand for natural products with ultra-clean labels.

Mintel research has found more than 70% of consumers are interested in avoiding foods with E-numbers, while over 80% of US consumers are seeking more natural foods.

Among consumers in France, Italy, Spain and Poland, almost 30% prefer to buy dairy drinks that are non-GMO

To illustrate how processors and brands can tap into Pure Dairy, Arla Foods Ingredients has created a new high-protein drinking yoghurt concept product that contains just five ingredients – Nutrilac® YO-8075, sugar, cream, skimmed milk and fruit preparation.

Total protein content is 9.5%, with just 95 calories per 100g and only 1.37% fat.

The drink is the perfect template for formulating Pure Dairy products that will resonate with consumers.

Download the infographic and learn more!

The Arla Foods Ingredients team