Nestlé launches Shreddies marketing campaign that reflects modern life

Nestlé has launched a marketing campaign for Shreddies breakfast cereal. Pic: Nestlé

Nestlé’s latest brand campaign, created by McCann London, moves away from knitting grandmothers after seven years to embrace a new ‘Shreddie or Not’ attitude.

The television advert, directed by Owen Trevor at Stink, follows a dad throughout his normal daily routine, but the screen is split into two alternative realities.

One shows dad starting the day with a bowl of Shreddies; the other, the ‘sliding doors’ possibilities when he doesn’t.

According to Toby Baker, Nestlé’s Breakfast Cereals UK marketing director, modern family life can be hectic, which is why it’s important to start the day with the right attitude.

“Our campaign aims to convey that message to families in a way that will bring a smile to their face,” he said, noting that Shreddies is a source of iron that contributes to the energy release that’s needed to start the day.

The TV campaign was launched on September 4 and will be supported by out-of-home advertising, tactical social media and digital assets. 

Related News

Nestlé has pledged to make its UK breakfast cereal brands even healthier, removing 225 million teaspoons of sugar by the end of 2018. Pic: ©iStock/Paul Brighton

Nestlé pledges to cut sugar by 10% in UK breakfast cereals

Unite could be calling for industrial action at Cereal Partners' facility that produces its Shredded wheat brand. Pic: ©iStock/urbanbuzz

Cereal Partners could be hit by industrial action at Shredded Wheat plant

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.