Marketing

Clash of the Seitans: Lobbies locked in plant-based stalemate but near EU definition of vegetarian

© iStock/VeselovaElena

As Europe’s processed meat lobby presses the Commission to ban vegetarian products from using meat names, FoodDrinkEurope (FDE) and the European Vegetarian Union (EVU) are close to agreeing on a definition of vegetarian and vegan.

© West/The Museum of Failure

Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

Dutch dairy cooperative FrieslandCampina has partnered with Facebook to drive content on social media.

FrieslandCampina looks to social media to grow business through Facebook partnership

Vento packaging by Amcor. Picture: Amcor.

Liepaja and Amcor debut Konigstern coffee packaging with built-in vent control

'Through six studies, the authors find that when associated with a product, lower pitch in voice or music leads consumers to infer a larger product size.' ©iStock/iLeXX

Lower pitched voice means larger products, study reveals

“While it is not as straightforward as saying that every time a brand is seen to misbehave it will lose customers, there is a distinct proportion of consumers who will vote with their wallets.” ©iStock/

Warning: brand boycotts live long in the memory

Nielsen data shows Kinder is the fastest growing kids' confectionery brand in the UK.  Photo: Ferrero

Ferrero-owned Kinder secures licensing deal with Despicable Me 3

The study believed a commitment to healthy eating was being thwarted through the use of aggressive marketing strategies. ©iStock

Food firm kids’ marketing pledge ‘has no effect in the online area,’ study claims

Not all shoppers shop alike. Health food enthusiasts shop differently than mothers shopping with kids; a “hot” fast-thinker shops differently than a “cold” slow-thinker; and variety-seekers shop differently than budget-constrained shoppers, the study said. ©iStock

Healthy Profits: Boosting food sales by tailoring the store shopper experience

Protein pouches, whey rpotein, cave-aged Cheddar and candy-flavored cheese snacks are among the new products hitting the dairy shelves in April.

April dairy product launches

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