Marketing

Nestlé launches Shreddies marketing campaign that reflects modern life

Nestlé has launched a marketing campaign for Shreddies breakfast cereal. Pic: Nestlé

Nestlé’s latest brand campaign, created by McCann London, moves away from knitting grandmothers after seven years to embrace a new ‘Shreddie or Not’ attitude.

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How food makers can build trust in the food chain

Soup-To-Nuts Podcast: Ads that show cooking with kids are relatable

Soup-To-Nuts Podcast: Tweaking ads to show cooking with kids makes brands relatable

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Should Europe follow in UK footsteps with childhood obesity strategy?

Danish Crown CEO Jais Valeur is excited by the opportunities in e-commerce

Danish Crown CEO on the 'perfect' Chinese market

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Making tea trendy: How can the category appeal to millennials?

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How food innovators can leverage e-commerce to drive NPD

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Fake food and alcohol seizures at EU borders jump

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Ireland brings in new rules on selling food online

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Does healthy food need a marketing makeover? 'Indulgent' descriptions make people eat more vegetables

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