Seamore is campaigning for seaweed to be on everyone’s everyday menu

Seamore is marketing seaweed as a healthy alternative to pasta and bacon, making it accessible to a wider audience.

Sodderland explained that by positioning seaweed as something consumers already know and love, the product is appealing and manageable to consumers who have never cooked with seaweed.

“We immediately make it clear what you can do with it. We call the product ‘I sea pasta’ or ‘I sea bacon’, so you have a starting point. You don’t start with seaweed and then think ‘okay now what do I do?!’,”​ Sodderland said.

He added that supplying recipes to consumers was also important in making the product available.

Sodderland gave a talk at this year’s event on ‘The future of seaweed as an everyday food’, as well as partaking in a debate entitled ‘The same (but better): Nutritional advantage and the art of re-invention’.

The debate was chaired by FoodNavigator reporter Niamh Michail and, as well as Sodderland, included Bastien Rabastens, co-founder of Jimini’s, and Linda Eatherton, managing director and partner of Ketchum Global Food and Beverage Practice.

You can watch that debate on video here​​.