PureCircle develops stevia plant 20 times sweeter than standard plant

© iStock/sebastianosecondi

Using traditional plant breeding techniques, PureCircle has developed a stevia plant with 20 times more sweet-tasting steviol glycosides than standard stevia, it says.

Following on from a successful pilot scheme, the firm has already scaled up cultivation of StarLeaf to commercial scale in the “thousands of hectares”.

The first round of leaf harvesting will begin in August this year, after which food and beverage manufacturers will be able to buy the non-GMO, leaf-extracted sweetener.

Reb D and M are stevia's most sought-after glycosides as they lack the bitterness of the better-known Reb A. But they naturally occur in such low concentrations in the leaf that the cost of commercialising them has been a major drawback in the uptake of the sweetener.

According to PureCircle, StarLeaf's sweeter-than-standard-stevia's taste is down to a combination of steviol molecules which, when combined, outperform Reb M and D.

The sugar-like glycosides [in StarLeaf] include Reb M and Reb D among others,” Faith Son, vice president of global  marketing and innovation at PureCircle, said. “While the sweet tasting molecules like Reb M and Reb D do work well in zero calorie solutions product, it is not just about these glycosides on their own.

“We have found that the combination of glycosides in addition to Reb M and Reb D unlock performance synergies and delivers superior taste performance.”

StarLeaf is the fruit of a $100 million (€89m) investment into PureCircle’s in-house agronomy programme through which the Kuala Lumpur-headquartered company aims to create the world’s largest, non-GMO, natural stevia supply.

"The steviol glycosides in StarLeaf stevia are the most sought because they taste so similar to sugar. We are proud to be the first in the industry to naturally increase the supply of these steviol glycosides in this way," said vice president of agricultural operations James Foxton. 

"We work tirelessly with our customers to achieve deeper sugar reductions to maintain the great taste of their products. StarLeaf stevia will significantly support those efforts," he added.

Aside from natural variability that affects all agricultural crops, the company said StarLeaf has the same general growing requirements as standard stevia.

Want to find out if StarLeaf could improve your product's taste and nutrition profile? Catch up with PureCircle at IFT in Las Vegas from 25 - 28 June.

Related News

Arjuna Natural Extracts launches US 'clean label' preservatives line

Arjuna Natural Extracts expands US operation, launches 'clean label' preservatives line in US

Photo: iStock/Shaiith

Asenzya to tackle seasoning challenges at IFT as US consumers' flavor preferences shift

Real Stevia fields in Paraguay. © Matias Maluff

Sweden’s Real Stevia to bring sweetener back to its roots with Paraguayan plant

© iStock/Studio-Annika

Stevia antioxidant product announced by PureCircle

Photo: fizkes/iStock

Nearly half of US consumers are trying to reduce the sugar they eat, according to survey

Sweet Green Fields talks stevia, natural sweeteners

Where next for stevia? From designer glycoside blends to fermentation and enzyme modification

Cargill, Evolva on track for 2018 launch of EverSweet fermented stevia

Cargill and Evolva still on track for 2018 launch of EverSweet fermented steviol glycosides

Picture: istockphoto/bdspn

Steviana Bioscience aims to make a splash at IFT with next generation stevia sweeteners

PureCircle: 'It’s about using the right combination of glycosides to deliver optimal taste performance...'

Consumers want stevia from the leaf, says PureCircle: ‘They want naturally-sourced plant-based ingredients’

© iStock/Studio-Annika

PureCircle plans to bring glucosylated stevia to Europe with EFSA request

Relief for PureCircle as stevia held at border released

Relief for PureCircle as Chinese stevia held at US border released

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.