Halal food manufacturers are destined to appeal even to non-Muslims

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Halal is no longer the sole domain of Muslims, and is instead “a new culture many countries are keen to embrace” as they seek healthier and more sustainable food supplies.

That’s according to Abdulla Mohammed Al Awar, chief executive of the Dubai Islamic Economy Development Centre (DIEDC). In a keynote address at Gulfood in Dubai last week, he said that halal’s inherent provenance would mean that it would appeal to non-Muslim consumers in countries plagued by food-safety concerns, if only they knew more about it.

Awareness is key for Muslim and non-Muslim populations alike. Experts expect the latter to veer towards Halal due to rising concerns about unhygienic and unhealthy food,” Al Awar said.

He called on halal manufacturers to embrace issues like preparing for rising demand, protecting vulnerable people in times of supply volatility, and working towards ending hunger.

He also urged them to find ways to mitigate food production’s impact on climate change, and protect the global ecosystem.

Now that food safety, food production and food security had all topped the global agenda, maintaining the status quo was no longer an option, Al Awar said.

The business-as-usual approach has led to severe challenges that are putting the next generation at risk,” he said, adding that the estimated number of overweight children had grown by 11m in 15 years to 42m in 2015.

Conversely, rising food prices, conflict-related food scarcity in countries like Syria, and natural disasters limit meant millions of other children were being malnourished.

More responsibility for sustainability and better ethics in the food industry were, he said, “the need of the hour”.

As the halal culture has survived for thousands of years, we do not have to reinvent the wheel. We just need to improve it, add value and utilise innovative technology to expand its reach.”

DIEDC was formed when nine nations—America, Australia, Britain, Egypt, New Zealand, Pakistan, Saudi Arabia Spain and the UAE—agreed last year to establish a Dubai-based international halal accreditation forum.

Its strategy is to increase the global volume of the halal trade while helping diversity the UAE’s economy. To do this it is currently establishing a halal trade “ecosystem”, including a global standards mark, and positioning Dubai as the global hub for the halal industry. 

The global halal market is expected to be worth US$3.7tr by 2019—an increase of 10.8% a year, according to a Global Islamic Economy Report from last year.

The same report ranked Muslim-majority Indonesia as the top market for halal food consumption, with a market worth US$190bn, Turkey, with a market valued at US$168bn, came second, followed by Pakistan’s US$108bn market, based on 2013 data.

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Comments (5)

Non Halal Australia - 08 Apr 2017 | 04:47

Halal should be Banned

Halal is infact the spread of sharia Law across the world, what non muslims need to understand is this, within the koran it states that muslims are to LIE to non muslims to spread sharia and the islamic religion, and if you cant convert the non muslims to the barbaric religion you must execute them. The islamic religion if full of hate and paedophilia, as what god would marry a 6 year old girl and soon after be trying to have sex with her, by the age of 9 the girl had been sexual raped and in her later life committed suicide ending her own life. halal is the spread of a evil and barbaric way of life, there is NO peace under islamic way of life. You DO NOT see any other religion FORCING there barbaric religion upon any other.

08-Apr-2017 at 04:47 GMT

crimson - 19 Mar 2017 | 03:53

feeding terrorists

for terrorists to occupy the U.S. they need a nearby halal eatery.

19-Mar-2017 at 15:53 GMT

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