Many consumers think 'low salt' means that a product is less tasty, Hudson says. However, it is possible to create low-salt foods that also appeal to consumer desire for tastiness by highlighting full-flavour ingredients like herbs and spices front-of-pack.
Stealth health or loud and proud: When should food companies mention salt reduction?
By Caroline Scott-Thomas21-Nov-2012
Last updated on 11-Apr-2013 at 15:26 GMT
Food companies should be cautious about when and how they talk about salt reduction, according to Euromonitor International's global head of health and wellness research Ewa Hudson.