Dairy alternative drinks move into the mainstream

Dairy alternative drinks move into the mainstream

Dairy alternative drinks are moving out of the specialist health food sector and into the mainstream – and it’s not all about soy anymore, according to market research firm Innova Market Insights.

New data from the research firm suggest that soy is still a main or secondary ingredient in nearly four of every five (78%) new dairy alternative drink launches worldwide, but other ingredients are on the up, including milk-style products from rice, oats and barley, or from nuts like almonds, hazelnuts and walnuts.

“Within the overall dairy alternative drinks sector, soy is facing some problems with regard to health scares and the result, in many instances, has been a move to other, non-soy plant-based alternatives,” said head of research at Innova Market Insights LuAnn Williams. “This trend seems set to continue with an increasing variety of products being made available.”

According to Innova, rice was the second most popular ingredient for dairy alternative drinks after soy, at 17% of new product launches in the 12 months to October 2012, followed by oats at 11% and almonds at 10% – and blends of ingredients, such as soy and rice, have also increased in popularity.

Almond milks in particular have seen a surge in popularity, and are beginning to take off in Europe, following a spate of successful launches in the United States in 2010 and 2011.

The most popular positioning for dairy alternative drinks highlights lactose-free formulation. About 10% of the European population is thought to be lactose intolerant, compared to as many as 95% of the population in parts of Asia, where there is a strong market for non-dairy milk alternatives. Globally, about 35% of dairy alternative drinks are labelled as lactose-free, rising to 50% in Europe and North America.

Other popular product positionings include the use of organic ingredients, highlighting low cholesterol levels, and clean label additive-free and preservative-free claims.

The researcher’s latest data show that dairy alternatives accounted for about 5% of total dairy launches in the year to October 2012.

Related News

RTRS hails one million tonnes of certified responsible soy

RTRS hails one million tonnes of certified responsible soy

Innova's top drink trends in Middle East, Asia, Africa, Australasia

From Pina Colada to Apple Vinegar: Top trends in the Middle East, Asia, Africa and Australasia

Isola Bio is a major player in the organic dairy alternatives market in Italy

Wessanen to acquire Abafoods for €52m

'Nutrition gets people interested, but taste gets them coming back.' ©iStock

Lab burgers, lentils and locusts: is it boom-time for the meat-free protein market?

The Impossible Burger may have stolen the limelight – and Silicon Valley a lot of the funding to date – but Europe’s food tech industry needs to “think bigger” because there has “never been a better time” to start a business.©iStock/DigitalStorm

Food tech: the future is now, say investors

Can the almond-based dairy alternatives market maintain its 50% growth level?

Can the almond-based dairy alternatives market maintain its 50% growth level?

Industry should promote meat and dairy substitutes ‘like digital technology’, says ex-World Bank adviser

Industry should promote meat and dairy substitutes ‘like digital technology’, says ex-World Bank adviser

Almond milk catching up with soy as favorite non-dairy milk alternative

Almond milk catching up with soy as favorite non-dairy milk alternative

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.