Organic, natural and clean-label: opportunities and pitfalls

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Clean-label requirements are here to stay and will continue to grow in importance. What if functionality, taste, price or freshness of bakery products is influenced by excluding technologically ‘functional’ additives?

In order to stay on-trend and satisfy consumers, baking innovation will need to take a front seat. Products must be critically reviewed and reformulated using new clean, natural and sometimes organic ingredients. Zeelandia knows which innovative ingredients to use, that deliver the same functionality bakers and retailers have come to trust. Seize the growth potential!


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