Nielsen's top innovative products: 'Our winners leveraged package design, pricing & advertising to truly remarkable effect'

© iStock/sergeyryzhov

Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.  

Related News

Handy packaging drives snacking mega-trend

Regional governments will need to take the lead to encourage sustainable packaging options, says Ansell

Unwrapping innovative packaging in the Middle East

Innovation saw confectioners go mini, develop new flavors and powerful mints, says Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

European consumers, and Germans in particular, are increasingly open to 'niche' food and drink concepts, says Mintel analyst, Julia Buech. Copyright iStock

A look at the top product launches in Germany, Europe's 'innovation testing ground'

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.