Nielsen's top innovative products: 'Our winners leveraged package design, pricing & advertising to truly remarkable effect'
By Niamh Michail+
Last updated on 18-Jan-2017 at 14:41 GMT
Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.