“Chr. Hansen’s expertise in dairy cultures and enzymes is known and respected across the international dairy industry. It is a less known fact that Chr. Hansen is leading the innovative and emerging market of wine malolactic starter cultures for winemaking with our range of Viniflora bacteria products,” said Laurent Hubert, marketing director, wine cultures.
He expects the site, at www.chr-hansen.com/wine, to be of interest to everyone from winemakers, winery managers, wine ingredients purchasers, quality managers, financial managers, scientists, students, and even consumers.
The company opted for an online presence partly because of the split in the wine seasons between the southern and northern hemispheres – and as a result, its global customer base.