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Unilever to sell Peperami and Bifi meat snacks business

21-Feb-2014
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Unilever has agreed to sell its meat snacks business to Jack Link’s for an undisclosed sum, the company said on Friday.

The deal includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland, and Peperami, sold in the UK and Ireland. It will also include the company’s meat snacks manufacturing plant in Ansbach, Germany.

Jan Zijderveld, Unilever Europe President, said in a statement: “Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realised with Jack Link’s.”

Jack Link’s is a US-based meat snacks company, which opened a European headquarters in Berlin in January 2008.

The sale is subject to closing conditions.

Related topics: Business, Meat, fish and savoury ingredients