News in brief

Taura Natural Ingredients secures European distributor for fruit series

Taura Natural Ingredients marketing director: “It made sense to partner with Phoenix at a time when we are looking to mount a real push for Gourmet Series across Europe.”

Taura Natural Ingredients is teaming up with France-based Phoenix Ingredients for European distribution of its Gourmet Series fruit line.

Phoenix takes over European distribution rights from Netherlands-based VIP4VIP.

The Gourmet series includes six varieties of fruit pieces: strawberry, blueberry, raspberry, orchard fruit, orange and honey.

The fruit pieces, produced using the company’s proprietary Ultra Rapid Concentration technology, are suitable for use in chocolates, cakes, biscuits, cookies, muffins, breads and brioches. 

 “It made sense to partner with Phoenix at a time when we are looking to mount a real push for Gourmet Series across Europe,” said Peter Forceville, sales and marketing director at Taura.

Alexandre Nau, founder and director of Phoenix, said: “We’re delighted to team up with Taura Natural Ingredients to market Gourmet Series across Europe. It’s an excellent concept that answers a genuine need in the artisan bakery and confectionery sector for authentic fruit ingredients that can be used easily and without fuss.”

Related News

Taura claims its fruit pieces are the world's smallest

Taura claims its fruit pieces are the world's smallest

Potential applications include a snack bar blend using raspberries and chia

Novel bakery and confectionery blends with URC technology - Taura

Taura: 'Perfect storm of science' for low-GI fruit ingredients

‘Perfect storm of science’ for low-GI fruit ingredients, says Taura chief

Gourmet Series rolled out in Europe - US an ultimate target market, firm says

Convenience, shelf-life and health: Gourmet fruit range plugs all, says Taura

Taura says fruit doesn't need an EFSA claim, it stands on its own feet

Is the next generation of fruit functional?

Comments (1)

Peter Henry - 03 Jul 2014 | 03:59

What is this?

What kind of food is this anyway? I don't get it..gourmet fruit in a pack? Why? Fresh fruit are a lot better. Is this some kind of a microwave food? http://glipho.com/peterhenrypeter/things-you-should-never-put-in-your-microwave

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.